Today I'm going to discuss Barry Schwartz' "Paradox of Cahoice: Why More Is Less?"
As everybody knows we have many options to chosse today. This came with Capitalism. And Capitalism is growing day by day. So our options, choices are increasing. But are we Happy?
Barry Schwartz says no. The more we can means the less happiness. For example if we want to buy a necklace, we go to jewellery shop. But what's that?! There are a lot of neclace types. White necklace, blue necklace, purple necklace, gold necklace, heart necklace, cross necklace, silver necklace, pink necklace, gothic necklace... We can't choose it easily and we want them all sometimes. Assume that we got one, but after that we are going to think that we shoul better if we bought the other one. And that brings us down.
This is paradox of choice of course.
